Radio reaches 230 million “unique” listeners every week! That’s 94 percent of the population of the U.S. It’s unique combination of high reach, high target ability, and low cost holds appeal for marketers -- it not only reaches just about everyone, it delivers an audience that is engaged. 1

Radio has a 24/7 Audience
All day long, all week long, radio reaches active consumers at home, at work and in their cars. Portability insures that radio will reach consumers closest to the point where they make their daily purchase decisions!

There's a Radio Format for Everyone
While radio reaches just about everyone, if your specific target is the African-American market, you’ll find that 95 percent of your consumer base spends an average of 22 hours and 45 minutes per person with radio each week.1

Radio also reaches 95 percent of the 12+ Latino population weekly, with the average listener tuned in for over 22 hours. 1

What about television and cable advertising?
Although a sometimes effective marketing weapon, producing a good commercial and buying prime time can cost hundreds of dollars for just thirty-seconds. Television advertising that is effective, meaning acceptable frequency and good placement on a popular network or program, can also be costly.

What about newspaper advertising?
Newspaper is more of an information medium than it is a motivational one. What is important to remember is that your potential customers will read, see, note, or associate you advertisement or message at a time when they are already motivated to buy, but seldom before that. Newspaper was great twenty years ago when we had the time to sit and read it everyday, but unfortunately, it doesn’t play as well in today’s mobile and fast paced world.

All this talk about radio, so how much will it cost?
Although you can purchase a low impact advertising schedule for a few hundred dollars, most of our advertisers invest $300 to $1,500 per month. Finding a budget that you’re comfortable with, while providing a sufficient return on investment, can be developed by contacting us for your free marketing analysis.

1 Radio Advertising Bureau Radio Marketing Guide & Fact Book for Advertisers 2006